I'm Talia, the creator behind WhereIsTal, a London food and hospitality blog with 13.9K followers and 3M+ views in 30 days. 96% of those views come from people who didn't follow yet, so every video puts your venue in front of new faces.
Now playing · Townhouse Cafe
Work with me
Whether you want my audience to discover you, or you want me to make the content for your own channels, there's a way to work together.
I visit your venue, film it, and post it to my 13.9K London food audience.
I make the videos for your channels, from one launch to a full monthly social plan.
Who it's for
From neighbourhood favourites to large, busy venues, with content that fills the room.
Signature bakes, seasonal menus and the details that make people come back.
A steady content rhythm across your venues, planned around your calendar.
Launches, menu drops and special nights, with content built to draw a crowd.
The proof
WhereIsTal went from around 1,000 to 13.9K followers in 60 days after I narrowed the page to London-focused content. The numbers below come straight from Instagram Insights.
Nearly every view comes from someone who hadn't found WhereIsTal yet. That is exactly the audience your venue wants: people who haven't been in before.
My top videos earned 81.7K saves and 60.6K shares. Saving and sharing are the actions people take when they're planning a visit.
Every video is about somewhere in the city, so the people watching are people who can actually walk through your door.
Start and mid-point figures are worked out from Instagram's percentage changes (about 1.0K on 9 Sep, about 5.6K on 9 Oct). The curve between points is illustrative.
Case studies
A few of the videos behind the growth. Tap any video to watch it with sound.
Café feature
Café feature
Café feature
Opening-week launches
Italia Whisk and Gaztela are small London businesses that had only just opened their doors. I made one video for each. Italia Whisk's build-your-own tiramisu reached 356K views, and Gaztela's Basque cheesecake reached 71.7K.
Italia Whisk sold out on its first day.
Got something worth shouting about?
Packages
Every venue is different, so these are starting points. After a quick chat I'll send a quote that fits your goals and budget.
I plan, shoot and edit the content, and you post it on your own channels.
A one-off shoot for a menu, event, opening or signature dish.
A regular stream of content and a plan behind it.
Social handled end to end, like an in-house hire.
I make the content and post it to my own audience of 13.9K Londoners.
One standout video on WhereIsTal.
Priority coverage timed around your biggest dates.
Every project includes
Paid features are always labelled as such in the caption. I only feature places I would genuinely recommend.
How it works
Tell me about your venue, goals and timing in the form below.
We have a short call and I send a quote, ideas and a shot list.
I shoot and edit, with a review round before anything goes live.
It goes live on your channels or mine, and I report back on how it performed.
About
I started WhereIsTal out of a passion for hospitality and restaurants. I'm London-based, and I'm the person behind every video you see here.
Before that I spent four years running social media for brands, at AB InBev in London and at Qode, a Toronto agency.
That means you get someone who can make a video people want to watch, and who understands the strategy, the calendar and the numbers behind it.
Questions
Yes, and I love it. My Italia Whisk and Gaztela videos were both for businesses that had only just opened.
Either. With a content package I make it for your channels. With a feature I post on WhereIsTal and can collab with your account.
It depends on the scope. Send an enquiry and I'll reply with a quote that fits what you need and your budget.
Always clearly, in the caption. I only feature places I would genuinely recommend.
London. Venues across the city are easiest, and I'm happy to discuss travel for anything further out.
Yes. The Full Social package covers strategy, content, community and reporting, and I'm open to part-time or full-time arrangements.
Let's talk
Tell me about your venue or brand and what you'd like to do. I'll reply personally with ideas and a quote.